Pinterest Marketing tips 2020

Pinterest Marketing tips 2020

What is Pinterest

“Pinterest Marketing tips 2020”

Pinterest Is a Social Media site like Facebook, Twitter, Instagram. The difference is you can share only images/infographics here. You can share your ideas like recipes, home and style inspiration, and more. In the in-home section, you can see posts you are following, you can search by name and follow. There are Boards and Pins in it. Pins stay in the Board section. So you have to create a board first and then inboard you will make pins.

Pinterest Marketing

Though it’s a social media site you can use Pinterest as a marketing module too. To market your business on Pinterest you have to create a Business account Pinterest. Which is called “Business Hub”. In the business hub, you will contribute to Boards and Pins. Pins are bookmarks that people use to save ideas they love on Pinterest.If you click through the Pin, you can visit the website to learn how to make it or where to buy it. As you discover Pins you love, click the red Save button to save them to your boards.

Some Tips about Pinterest Marketing

Pinterest pins are 100 times more spreadable than a tweet, with the retweet average hitting only 1.4%. And, as for Facebook, the half-life of a pin is 1,6000x longer than a Facebook post.

Pin Analytics

Pinterest Analytics is one of the newest and most awesome features of Pinterest for Business account. After verification of your account, you get access to the important tracking information. You’ll be able to see which strategies and content work so you can constantly improve your marketing and which pins are getting more traffic.

Most Popular Categories-

Make some research before you live any pins. If you know what the most popular Pinterest categories are, then you’ll have a better idea of which boards will work for your business.

Images that work!

In Pinterest visual is so important. You have to create some attractive pin image. Images must be,

  • Ensure Clear and High Resolution
  • Lighter images are repined more than Dark images
  • Make images clear in your focused concepts
  • Highlight your message in an image that is simple and crips, For example
  • Lighter images are repined more than Dark images
  • Make images clear in your focused concepts
  • Highlight your message in an image that is simple and crips, For example

Pin size

There is a fixed size on Pinterest, which is 736×1102. You can use Canva to get the actual shape.

Best Times to Pin

The best times to pin depend on your target audience’s habits, so you should always test for your specific optimal posting times. But, for your general information. on average, the best times to post are 2 PM – 4 PM EST and 8 PM – 1 AM EST; and Saturday morning is THE best time to post.

Connect with Your Other Social Media Platforms

It’s super easy to connect your Twitter and Facebook accounts to your Pinterest for Business account.This will help you get more followers by tapping into the ones you already have on other platforms. It also will help spread your content across platforms so more eyeballs see it. And, it will add Twitter and Facebook buttons to your Pinterest account.

To connect your social media accounts:

  1. Go to your account settings
  2. Go to the social networks section
  3. Connect your Facebook and Twitter accounts

[Spoiler Alert! For Facebook, you can connect only a personal account, not a page. So, if your business has only a Facebook page, then you can’t link it here. Just Twitter for you.]

SEO for Pinterest

You have to use some SEO strategy to get your pins discovered by the eyes of your target audience. But, don’t worry, it doesn’t take much to optimize your pins in regard to Pinterest searches. I will say put it to anyone professional for Pinterest SEO Because There is some On-page work with your web site here.

Increase your engagement and make new follower-

Knowing what users look for when following other accounts will allow you to give them what they want and, in turn, grow your following. A little mind-reading never hurt anyone. The University of Minnesota’s Pinterest study found that the three main factors that Pinterest users take into consideration in the should-I-follow-or-not decision-making process are:

  • How many accounts you are following/are following you
  • Amount of  pins you have
  • Boards amount

Post Frequently

To get more Pinterest followers, you should post between 5-30 new pins every day. Make sure you are not just repinning the content of others, but also pinning your own unique pins with your own content.


Engage with Followers, Reply to Comments

Just like you respond to tweets, Facebook posts, and Instagram comments, engage with your followers directly by answering their questions and responding to their comments. Go the extra mile and address them directly, using their names to really take your customer service to the next level.

Comment on Your Followers’ Pins

Engagement is a two-way street. You need to reach out to your followers’ boards as well. Leave comments on their pins so they’ll feel some love. Their followers will see your brand, too!

Follow and Engage with Popular Boards

The best way to see a successful Pinterest strategy in action is to follow and engage with popular boards. You can learn a lot from the big dogs. See what kinds of pins they pin, what kinds of boards they have, and how much engagement they do. Your goal is to get on that level! If you are commenting on these popular pins, your brand name will be seen by the huge number of people who follow those boards.

 

 

Additional-

To hire Pinterest Marketing Expert

To consult Pinterest SEO expert 

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4 thoughts on “Pinterest Marketing tips 2020”

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